Test automation is often seen as a way to reduce the cost of the
testing. It increases the test coverage, effectiveness of the testing
and reduces the testing cycle. Many organizations consider automation
testing as a vital step in establishing a mature Q&A program. But,
manual testing can never be ruled out completely.
Automation testing is more costly than manual software testing,
but this higher cost is a long term investments for your automation.
Automated testing is a solution to a common business problem. And how to
make high quality software with complex technology under competitive
pressure. Automated testing provides the cost-effective solution to this
problem.
Read More here : http://www.bugraptors.com/return-of-investment-for-automated-testing
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