If done rightly, Usability Testing is the key to success. In the end, it can be summarized as the process which ensures that the end product meets the users’ demands in order to deliver a flawless user experience.
Types of Usability Testing
# Explorative Testing: Explorative testing is performed in order to analyze what content and functionality the new product should possess to meet the expectations of target audience before releasing a new product. In this type of testing, users test specific services where they are given real scenarios to perform which helps to highlight any kind of loop holes if present.
# Comparative Testing: This type of testing is performed to compare the usability of two different websites. Comparative tests are usually used to compare a website against a competitor site. However, it can also be used to compare two designs to analyze which one provides the best user experience.
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